The Ultimate Identity Theft Ring ! All of us have heard about identity theft, where a person steals the identity of another, usually for financial gain. Years of a persons good reputation of promptly paying bills, managing money, and trying to be an overall good American Citizen, are stolen over a short period of time. This also happens to some businesses, mainly product manufacturers, they are being increasingly victimized by a type of identity theft, one that substitues a cheap fake product in lieu of the real thing. Not only does the manufacturer not make a profit on the sale of the fake product, their Brand Name reputation is now on the line for an inferior (maybe deadly) product that thier company never manufactured or authorized anyone else to make. Most of the time these products are manufactured in plants overseas and shipped into this country. While these counterfeits products show up from many brands, such as Gucci and Rolex, the consequences however are much less deadly than in the electrical and lighting industries. Once viewed as a “victimless crime”, product counterfeiting is big business, estimated to cost the US economy between $200 billion to $250 billion dollars a year and is responsible for the loss of 750,000 American jobs. How do these products get into the US markets, or get to the end users who purchased them? The Value of Buying from Authorized Distributors! Authorized distributors are wholesale distributors who have established an agreement to purchase directly from a specific lighting manufacturer. They must meet the manufacturer’s standards from sales to service in order to receive an authorized status. Most wholesale Lighting distributors (more…)
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